{"id":4461,"date":"2026-05-15T14:56:53","date_gmt":"2026-05-15T13:56:53","guid":{"rendered":"https:\/\/rareinventory.com\/?p=4461"},"modified":"2026-10-20T15:24:05","modified_gmt":"2026-10-20T14:24:05","slug":"newjeans-x-murakami-plueschanhaenger-geschichte-der-kollaboration","status":"publish","type":"post","link":"https:\/\/rareinventory.com\/de\/newjeans-x-murakami-plush-keyring-the-story-behind-the-collab\/","title":{"rendered":"NewJeans x Murakami Pl\u00fcsch-Schl\u00fcsselanh\u00e4nger: die Geschichte hinter K-Pop’s meistgesammeltem Art-Drop"},"content":{"rendered":"\n

Some collaborations make sense on paper. Others happen because two creative forces find each other and create something neither could have anticipated alone. The NewJeans<\/a> x Takashi Murakami plush keyring<\/strong> belongs in the second category. It came out of a music video, a shared admiration, and a creative partnership that merged two of the most globally followed names in contemporary culture, one from K-pop, one from fine art. The result is a piece that works simultaneously as merchandise, as a collectible art object, and as documentation of a specific moment in both careers.<\/p>\n\n\n\n

How the collaboration started: a fan who happened to be Takashi Murakami<\/h2>\n\n\n\n

The origin story of this collaboration is unusually direct. During an appearance at the “Takashi Murakami<\/a>: MurakamiZombie” exhibition held at the Busan Museum of Art in 2023, Murakami openly told the audience: “I am a huge fan of NewJeans. I would be grateful to meet them.”<\/p>\n\n\n\n

That statement led directly to what followed. When the opportunity to collaborate arose, Murakami saw it as a chance to merge his artistic vision with the group’s magnetic charm. Furthermore, Min Hee Jin, the CEO of NewJeans’ label ADOR, shared behind-the-scenes images of Murakami sketching the NewJeans members Hanni, Haerin, Minji, Danielle, and Hyein into cartoon characters that reflect his signature art style. <\/p>\n\n\n\n

In other words, this collaboration started with genuine admiration, not a brand brief. That difference matters enormously when evaluating the cultural weight of the objects it produced.<\/p>\n\n\n\n

The “Right Now” music video: where the visual universe was born<\/h3>\n\n\n\n

The collaboration centered on the music video for “Right Now,” part of NewJeans’ first Japanese release, the double single album “Supernatural.” The video brought together three distinct visual worlds in one piece of content. <\/p>\n\n\n\n

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