NewJeans x Murakami plush keyring: the story behind K-pop’s most collectible art drop
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NewJeans x Murakami plush keyring: the story behind K-pop’s most collectible art drop

ByRare Inventory

Some collaborations make sense on paper. Others happen because two creative forces find each other and create something neither could have anticipated alone. The NewJeans x Takashi Murakami plush keyring belongs in the second category. It came out of a music video, a shared admiration, and a creative partnership that merged two of the most…

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